If you’re in the Wauwatosa area and looking for a trusted place to shop for fresh food and local products, Metcalfe’s Market | Tosa is a name that frequently comes up. Known for its dedication to quality, community, and sustainability, this family-owned grocery store has become a local favorite for all the right reasons. Whether you’re shopping for daily essentials or planning a gourmet dinner, Metcalfe’s Market offers everything you need in one welcoming space.
About Metcalfe’s Market | Tosa
Metcalfe’s Market is a Wisconsin-based grocery chain with a rich history that dates back to 1917. The Wauwatosa location—known as Metcalfe’s Market | Tosa—is an extension of this long-standing tradition. Situated at the heart of the community, it’s not just a place to buy groceries; it’s a destination that embodies local values, clean living, and a strong connection with neighborhood life.
Owned and operated by the Metcalfe family for four generations, the store is committed to offering high-quality goods while supporting Wisconsin-based farmers and suppliers. The Tosa location stands out for its vibrant atmosphere, friendly staff, and consistent focus on sustainability.
Fresh Produce and Quality Meats
One of the standout features of Metcalfe’s Market | Tosa is the fresh produce section. Customers are welcomed by neatly arranged fruits and vegetables, most of which are sourced from regional farms. Whether you’re seeking organic options or seasonal picks, the produce is always fresh and plentiful.
In the meat and seafood departments, the store emphasizes quality and responsible sourcing. You can find antibiotic-free poultry, grass-fed beef, and wild-caught seafood—all carefully selected to ensure high standards. The in-store butchers are knowledgeable and always willing to help with cuts, prep tips, or special requests.
Locally Sourced and Artisan Products
Metcalfe’s Market | Tosa is deeply committed to supporting local artisans and producers. From cheese made in Wisconsin dairies to handcrafted bakery items, the store showcases the best of what the region has to offer. You’ll also find locally roasted coffee, regional wines, and craft beers that highlight Wisconsin’s rich culinary scene.
This focus on local goods not only supports the community but also ensures that customers have access to unique, high-quality products that aren’t typically found in national chains. Every aisle holds a discovery, whether it’s a new hot sauce made in Milwaukee or a granola blend from a family-run kitchen in Madison.
A Focus on Sustainability
Sustainability is one of the core values at Metcalfe’s Market | Tosa. The store has implemented numerous green initiatives, including energy-efficient lighting, composting, and waste reduction programs. They also offer an eco-friendly bag program and prioritize products with recyclable or biodegradable packaging.
In fact, Metcalfe’s was one of the first grocery stores in Wisconsin to become 100% green-powered. This environmental consciousness aligns with the preferences of modern consumers who are looking for more responsible shopping options.
Prepared Foods and Deli Selection
If you’re short on time or simply want a delicious ready-made meal, the store’s deli and hot bar offer plenty of options. From fresh salads and soups to hot entrées and sandwiches, the prepared foods section is perfect for lunch breaks, dinner on the go, or a quick family meal solution.
They also have a range of vegetarian and vegan dishes, as well as gluten-free items, ensuring there’s something for every dietary preference. The flavors are bold, the portions are generous, and the ingredients are always fresh.
Friendly and Knowledgeable Staff
One of the most talked-about aspects of Metcalfe’s Market | Tosa is the staff. Shoppers often mention how helpful and courteous the team is—from answering product questions to helping carry groceries. It’s this consistent commitment to service that transforms a regular grocery trip into a pleasant experience.
Many employees have been with the store for years, contributing to a family-like environment that reflects the store’s long-standing community ties. You’ll always find someone ready to assist, making first-time visitors feel like regulars.
Health and Wellness Options
For those focused on health, Metcalfe’s Market | Tosa offers a dedicated section for supplements, organic products, and clean-label snacks. You’ll find everything from kombucha and protein powders to gluten-free baking ingredients and herbal teas.
In addition, the store regularly features health-related promotions and events, helping customers stay informed and inspired on their wellness journeys.
Community Engagement
Metcalfe’s Market | Tosa isn’t just about groceries—it’s about giving back. The store supports local schools, food pantries, and community initiatives through donations, fundraisers, and sponsorships. They also host in-store events such as local vendor fairs, food tastings, and cooking demos.
These efforts further solidify their role as more than just a grocery store. It’s a place where community bonds are built, and local causes are supported through everyday shopping.
Convenient Location and Shopping Experience
Located in a central area of Wauwatosa, Metcalfe’s Market | Tosa is easy to reach with ample parking and convenient store hours. The layout is clean and easy to navigate, with clear signage and wide aisles that make for a pleasant shopping experience.
In addition to in-person shopping, the store also offers online ordering with curbside pickup. This makes it easy for busy customers to plan their grocery runs around their schedules, while still enjoying the store’s great selection and service.
Conclusion
Whether you’re a longtime resident of Wauwatosa or just visiting the area, a trip to Metcalfe’s Market | Tosa is well worth it. The store stands out not just for its excellent selection, but for the values it represents—local support, sustainability, and genuine community care.
With fresh produce, artisan foods, environmentally responsible practices, and a dedicated team, Metcalfe’s Market continues to earn the trust and admiration of its shoppers. It’s more than just a place to buy groceries—it’s a local institution that truly enriches the community.